Implementing Food Safety Programs Using the Kurt Lewin Forces Theory Research Paper

Implementing Food Safety Programs Using the Kurt Lewin Forces Theory - Research Paper Example Lewin utilized his field theory in his research on human habits towards food and surrounding changes. Food companies believe in the fact that food move through channels that are governed by forces that either resist or attract changes within the food supply chain. Such channels can be represented in numerous ways that include farms, stores and gardens while resistance and attraction involves aspects such as pricing, family and health amongst other domains (Chernauski-Breen and England, 2012). The Lewin’s Force Field Analysis focuses on identifying various factors responsible for various changes, those that oppose change often called restraining forces and the forces that promote commonly referred to as driving forces. In this case, successful implementation of any change depends on full understanding of behaviors that drive or oppose change (Alexander et al., 2011). There are several forces that drive the process of implementation of food safety program within food manufacturi ng facility. These driving forces operate either individually or corporately as described below. The first driving force involves customer demands which motivates and makes food companies to consider updating their food safety programs hence keeping them in shape. In most instances food companies are forced by customers to have full safety program in place for them to be assured of customer base (Sara and Baker, 2013). This calls for food companies to set up supplier food safety program for the purposes of meeting customer requirements and protecting their food products. Customers require such food safety programs not only in companies but also within company suppliers. At times, customers move a step further by getting involved in auditing suppliers of a food company vendor. For instance, it is compulsory for some produce growers to have GAP’s program before they can sell products to

Marketing Research Report Coursework Example | Topics and Well Written Essays - 2500 words

Marketing Research Report - Coursework Example The research findings indicated that about 55% of the respondents used the laptops for online streaming. There was a correlation between age and streaming, with close to 75% of the subjects being between 18-24. The higher the income, the less likely for the subjects to engage in streaming behavior, with majority being those who earned between $10,000-$35,000. This is a demonstration that there was also a relationship between the free time, and online streaming. Those earning less were more likely to have more free time, hence being able to engage in the behavior. The conclusion of the study was that the penetration of Smartphones and the internet had played a huge role in enhancing online streaming. In terms of recommendation, there is a need to replicate the study on a larger population, in order to establish whether the findings were credible. The marketers should take advantage of the e marketing owing to the fact that it has become common phenomenon going by the statistics obtain ed from the study. The study aims at establishing the correlation between age, free time, income, sex and online streaming. The paper will contain the executive summary, background information, research methodologies, data analysis and findings, interpretation of findings, conclusion and recommendation and limitation of study. The online streaming has become a common social phenomenon globally. In the United States close to 28 million people aged 18 and above had a Netflix app, which they used in streaming. The internet penetration and the access to Smartphones has been one of the major factors enhancing the online streaming. The plummeting cost of internet access explains why a majority of the young people choose online streaming. Factors such as convenience, reliability and quality also affect the attitude of the consumers towards online streaming. Close to 70% of the people, prefer streaming since they can